Grammy's Big Hats = Big Social Media Jokes

I do not know when it started, maybe with Oreo's during the Super Bowl blackout, but companies are starting to loosen up a bit on social media. It is a refreshing thing to see because too often, we see everyone act so uptight with just referring to their brand instead of stepping outside the box for it. Pharrell Williams had a great night winning multiple awards with Daft Punk including Producer of the Year for himself. Williams can do whatever he wants, but he wore this ridiculous hat.  Arby's made a funny at his expense.... 

Hey @Pharrell, can we have our hat back? #GRAMMYs
— Arby's (@Arbys) January 27, 2014

Gain tried to follow it up with their own that I am going to give an ehhh too. 

.@pharrellhat how embarrasing we're wearing the same thing. #twinsies #mountie #MusicToYourNose pic.twitter.com/x2id16ndNR
— Gain Laundry (@Gain) January 27, 2014

Pharrell wore another hat for Daft Punk's performance, and Smokey The Bear had their fun. I also need one of these hats.  

Thanks @Pharrell for a memorable #GRAMMYs night. Only you can prevent wildfires. http://t.co/o0OQ2rH4FQ @smokey_hat pic.twitter.com/HWTqbnuEU6
— Smokey Bear (@smokey_bear) January 27, 2014

Quaker got in the mix too adding a shot at Madonna because why the hell not? 

Hey @Arbys, did @Pharrell give you that hat back? Still haven't heard from @Madonna about mine. - Larry #Grammys
— QuakerOats (@Quaker) January 27, 2014

Kinda love you 2014

Charlie.